Product Designer
Farmers Insurance: Claims Experiences
Complete redesign of two core claims experiences: Electronic First Notice of Loss (EFNOL) and Claims Management Portal (CMP)
EFNOL User Story
- As a Farmers Insurance customer, I want an easy to use form to file my claim after an incident.
Achieved Goals
- Simplified the claim filing experience for customers.
- Improved claim filing completion rate by 18%.
Role
- Interaction + visual design.
Electronic First Notice of Loss
CMP User Story
- As a Farmers Insurance customer, I want a central location to manage the claims I have filed.
Achieved Goals
- Created an intuitive claims portal and dashboard for customers who have filed a claim.
- Improved NPS by 11 points.
Role
- Interaction + visual design.
Claims Management Portal (Claim list page + portal)
Vehicle Repairs
Flow for finding a repair shop and scheduling an appointment.
Other Party's Information
Section for inputing third-party information.
Documents
Documents upload section for relevant claims docs.
Brand Support
The designs for both experiences needed to be scalable and accomodate other brands serviced by Farmers' backend: Toyota, Toggle, Foremost, Bristol West, and 21st Century.
Redesign
The before and after for both experiences.